That's why we are incredibly excited to have partnered with leading Equity Crowdfunding platform, Equitise, to bring this unique opportunity to our community*. To ensure you have all the information you need, we have put together a list of FAQs.
*This opportunity is only open to Australian retail investors.
Got more questions you would like to have answered? Make sure you register your interest for the investor webinar here to hear from Vitable’s founders Larah Loutati and Ilyas Anane and Equitise’s Head of Fundraising, Ben Weinberger.
1. Who are Equitise?
Equitise is a leading Equity Crowdfunding Platform in Australia. They enable companies like Vitable to raise capital in an intuitive, modern and efficient way. Through their investment platform, Equitise brings investors and companies together. They help simplify the investing process by removing traditional barriers to investing and sourcing capital by making the process quick, easy and safe to help businesses grow. In Australia, they are regulated by the Australian Securities and Investments Commission (ASIC).
2. What is Equity Crowdfunding?
As an investor, Equity Crowdfunding is a way to own a piece of a company you love or want to back. Similar to listed companies you’ll get a share of the company you invest in, however in this instance, the shares will be ‘illiquid’ meaning you can’t easily buy and sell them the same way you can with a publicly listed company.
3. Why is Vitable using Equity Crowdfunding?
At Vitable, we’re excited to offer to our valued community of customers and supporters the opportunity to become co-owners in our company and share in our growth and success. We have elected to raise capital via Equity Crowdfunding, in order to build our company alongside the very people who are passionate about the brand, inviting our customers to become part of the team and share in our future success.
4. Who can invest?
The Vitable Equity Crowdfund offer is open to retail and sophisticated investors over the age of 18 from Australia. To invest from outside of Australia you will need to certify that you are a wholesale or sophisticated investor in your jurisdiction. See FAQ 6 for the definition of wholesale or sophisticated in Australia. If you are based outside Australia and wish to invest, please email [email protected] from Equitise and they will advise the best way forward.
5. Who is classified as a retail investor?
If you are above 18 years of age and do not meet the criteria for a sophisticated or wholesale investor in your jurisdiction you will be classified as a retail investor.
6. Who is classified as a sophisticated or wholesale investor?
In Australia, the definition of a Sophisticated or Wholesale investor is someone who has: A gross income of $250,000 or more per annum in each of the previous two years; or; Net assets of at least $2.5 million.
Sophisticated or wholesale investors are not limited in how much they can invest in any offer. They also aren’t shielded by the same benefits and protections as retail investors. Sophisticated and wholesale investors must present Equitise with a certificate issued by a qualified accountant before investing in an offer.
7. How much can I invest?
If you are an Australian retail investor you will be restricted to investing a maximum of $10,000. If you are a sophisticated or wholesale investor in any jurisdiction there is no limit on the maximum amount you can invest.
8. How do I invest?
Register your interest to become a shareholder in Vitable on Equitise. Once you’ve expressed your interest, create an account with Equitise to get access to the investor's platform. You’ll need to verify your identity before you can invest and upload a supporting document.
Once your identity has been verified, you’ll be able to select the Vitable deal on the platform, enter in the amount you wish to invest and follow the prompts.
9. What currency can I invest in?
Investments made on the Equitise platform will need to be paid in AUD. You will need to convert any currency first, as only funds in AUD can be accepted.
10. What fees are charged?
As an investor, Equitise will not charge you a fee to invest in Vitable. Depending on your chosen method of payment, there may be a transaction or processing fee that is charged by Equitise’s third-party processing partner. You will be made aware of the exact fee prior to investing.
11. How much is Vitable looking to raise?
Vitable is looking to raise up to $3m (AUD).
12. What information will I be provided before I invest?
You will be provided with a detailed Offer Document which covers all the necessary information you need to make an informed investment decision. This covers historical performance, growth strategy, use of funds and much more. You will also get access to the company’s Constitution and Shareholders Agreement to review. This will all be made when the offer is published on the Equitise platform and we start to accept investments.
13. What type of shares will I be issued?
You will be issued fully-paid ordinary shares with voting rights. For further information on investor rights please review the Offer Document, company Constitution and Shareholders Agreement on the Equitise site once released.
14. Will there be any other additional benefits to investing?
As an investor, you will get access to exclusive investor rewards which will be provided in the Offer Document. You can expect exclusive discounts, early access to new products and investor events. These will be tied to the amount you invest, so the more you invest the greater the rewards.
15. Is investing through Equitise risky?
Like all investments, Equity Crowdfunding involves risk. While Equitise conducts rigorous due diligence on each business we assess (and we encourage you to do the same), we can never guarantee success – businesses can fail for a number of reasons beyond our control. Because there is more uncertainty with early-stage ventures, there is a significant amount of risk and you need to be prepared to potentially lose all of your investment should the company ultimately fail.
Want to know more? Head to the Equitise FAQ page for more FAQ’s.